It's Not You, It's Them: Understanding Your Customer

Wednesday, June 7th

8:30 am Registration opens, Continental breakfast, Silent Auction opens

9:30 am President's welcome and opening remarks

10:00 - 10:30 am  Keynote Speaker 
Ben Perez, Infogroup Media Solutions -
A Thought and Opinion on Almost Everything

10:45 - 11:45 am  - Concurrent Sessions

A. Website Accessibility: Making your site ADA compliant - Dave Gibson and Kristina Brines

B. Getting a Bead on Mellennials - James Forr

12:00 noon - Lunch

12:30 - 1:30 pm  Keynote Speaker
Peter Danish, Danish Media Group - Public Speaking...How to make the sale in 5 minutes

1:45 - 2:45 pm Concurrent Sessions
A. What's Your Recruiting Strategy? The challenges of recruiting talent - Les Gore
B. Invest Wisely: Not all customers are of equal value - Doug Kaczmarek

3:00 - 4:00 pm  #Hashtags to Web: What does it all mean - Lori Wagner

4:15 - 5:15 pm  Ready, Set, Action: Getting started with your own marketing video - Mike Briggs

5:00 pm Cocktails, Dinner and fun!

Thursday, June 8th

7:30 am  Breakfast buffet and Roundtable discussions

8:30 am  Annual VTNHMG Members Meeting

9:30 - 10:30 am Keynote Speaker
She's Just Not That Into You: How we stopped wasting time and money on "loss-makers" - Shanie Cunningham and Tim Welsh

10:45 - 11:45 am  Concurrent Sessions

A. Getting Traction in Your Business, Steve Tiniin
B. Utilizing "Connectivity" to Enhance Your Digital Marketing Campaigns - Erica DePalma

12:00 noon - Lunch and Silent Auction closes

1:00 - 2:00 pm - Concurrent Sessions
A.  How to Tap into Your Company's Marketing Influencers - Stephan Hovnanian
B.  Catalog Creative: Millennials vs. Baby Boomers - Jean Giesmann

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